For SEO the writing of the tag title is a decisive value.But exist an ideal length?
The official Google answer to this question is that the ideal length of the title tag is more or less than 55/60 maximum beats. Beyond this number you risk overcoming the limit of the snippet and exceeding the available space. It follows that the title tags must be simple and must inform.
Now let’s take a step back and explain what the title tag is.
BECAUSE IT IS IMPORTANT
The title tag is a string of content, is the text that Google uses to understand what the site’s topic is. You have to define the central Topic of the page and reproduce it in the keyword you choose to write in that string. It follows that it is essential to optimize your web page.
IS THERE A NUMBER OF MAXIMUM CHARACTERS?
In theory, but not in practice, yes! Basically, the title should give useful information to the user and therefore patience if they are a little long. However, it is often the case that titles that are too long are penalized. Google could only show a part of it, for example, and this is not good.
So, the advice is to use a maximum of 60 bars. Brevity is not synonymous with poor information.
WHERE TO POSITION THE KEYWORD?
In terms of SEO, there is a more important rule than others to have more weight and better positioning, this one:
- Put the keyword on the left, at the beginning of the title tag.
HOW MANY KEY WORD CAN I PUT?
Many studies point out that the limit supported by the search engine is 12 words. Tending to this account, the more keywords I enter, the more opportunities I have to communicate the nuances of the search intent to Google.
But there is another factor to consider: it seems, in fact, that the best results are obtained with fewer words in the title tag. So, choose from the keywords the most important ones because removing keywords force Google to give importance to a number less than terms.
The crucial point is this: Communicate your focus well, intercept users’ needs and satisfy them with the title tag.