come posizionare un sito in prima pagina su google

come posizionare un sito in prima pagina su google

Con il termine posizionamento s’intende l’acquisizione di visibilità tra i risultati dei motori

di ricerca. Più specificamente, è l’operazione attraverso la quale il sito viene ottimizzato

per comparire nei risultati in una posizione il più possibile favorevole e rilevante.

Le pagine di risposta di una ricerca online ospitano sia risultati veri e propri sia inserzioni a

pagamento. Quindi il posizionamento può essere di due tipi:

  • Posizionamento naturale (dall’inglese organic placement), che si ottiene mediante azioni di ottimizzazione del sito e, se ben fatto, offre un ottimo ritorno sull’investimento.L’ottimizzazione viene eseguita considerando l’alberatura del sito, la pulizia del codice, i testi, i meta tag.I link e altre indicazioni che il codice sorgente della pagina fornisce ai motori di ricerca (es: Google).
  • Link sponsorizzati (noti anche col termine “pay per click” o “sponsored links”), inserzioni a pagamento per le quali l’inserzionista acquista le parole per le quali vuole comparire, crea il messaggio da abbinare (il cosiddetto “testo del link”) e seleziona una pagina di destinazione (landing page).L’ordine degli inserzionisti nella pagina di risultati è determinato da una serie di criteri definiti dal network pubblicitari.Il più rilevante di questi criteri è il “costo per click”.  Quanto cioè l’inserzionista è disposto a spendere per ogni visita che riceve dall’inserzione abbinata a una certa parola chiave : come posizionare un sito in prima pagina su google

come posizionare un sito in prima pagina su googleposizionamento prima di Google

Alla fine degli anni novanta, i primi motori di ricerca facevano riferimento alle parole

chiave inserite dagli stessi creatori di siti web all’interno delle loro pagine, attraverso i tag

META.

In un mondo ideale questo approccio sarebbe stato abbastanza funzionale, ma ben presto

i webmaster più furbi cominciarono ad inserire nelle loro pagine decine di parole chiave,

rendendo di fatto nulla l’utilità di questo strumento (prevista, peraltro, nelle stesse

specifiche di HTML).

Contemporaneamente, i motori di ricerca più diffusi (uno dei più utilizzati al tempo

era AltaVista) iniziarono a vendere le posizioni alte dei loro risultati di ricerca, mischiando,

nella presentazione dei risultati, sia i siti “meritevoli”, cioè rispondenti ai criteri di ricerca

dell’utente, sia siti clienti che avevano pagato il motore di ricerca per farsi trovare dagli

utenti nelle prime pagine di risposta. come posizionare un sito in prima pagina su google

Questa situazione non certo limpida preparò il terreno per l’avvento di Google.

Ottimizzazione del sito

L’ottimizzazione del sito prevede un lavoro costante di miglioramento della struttura e

delle informazioni contenute nelle pagine.

Un sito realizzato seguendo criteri di Usabilità e di ottimizzazione per i motori deve poi

contenere informazioni testuali. I motori di ricerca privilegiano infatti testo in chiaro

(selezionabile).

Anche se hanno altre potenzialità, come quella di leggere i documenti in formato pdf o di

capire di cosa tratta un’immagine. come posizionare un sito in prima pagina su google

È importante che, una volta ottimizzata il più possibile la struttura del sito, ci si concentri

sui testi.

Scrivere testi originali, mai copiati, esaustivi, con informazioni chiarificatrici è una delle

operazioni di base per la valorizzazione di un sito, fondamentale affinché risulti

interessante agli occhi dei lettori – e dei motori di ricerca.

come posizionare un sito in prima pagina su google

vieni posizionare un sito in prima pagina su google CLICCA QUI per avere subito la prima consulenza TOTALMENTE GRATUITA

 

I professionisti e le aziende che si occupano di posizionamento sui motori di ricerca

possono usare diverse tecniche. Le due più conosciute sono:

  • Black hat SEO: è un insieme di tecniche che non derivano dallo spontaneo interesse degli utenti. Si tratta di tecniche che mirano ad aumentare in maniera artificiosa i valori di un sito internet (numero di persone interessate, numero di backlink, ecc.);
  • White hat SEO: si tratta di tutte quelle ottimizzazioni eseguite sul sito e all’esterno che hanno come obiettivo il genuino miglioramento della struttura, per migliorare l’esperienza di navigazione degli utenti e dei motori di ricerca.
    Queste tecniche difficilmente portano alla penalizzazione di un sito internet, perché vengono eseguite per creare valore.

Marketing sui motori di ricerca

Il Search engine marketing (SEM) è un insieme di metodologie volte all’utilizzo del canale

motori di ricerca per il raggiungimento di obiettivi di marketing, come ad esempio il

miglioramento del posizionamento di un sito all’interno delle pagine dei motori di ricerca

per facilitarne la reperibilità attraverso le ricerche online. come arrivare in prima pagina su

google

Il search engine marketing si riferisce anche alla professione svolta dai consulenti che

conducono progetti di ottimizzazione per i motori di ricerca sui siti dei propri clienti o

pianificano campagne di keyword advertising (pubblicità calibrata sulle parole chiave).

PRIMI SU GOOGLE

Le attività svolte nel posizionamento sui motori di ricerca sono molteplici ed è possibile

elencare le più note: come posizionare un sito in prima pagina su google

  1. Analisi del sito e dei concorrenti. Vengono analizzati i termini più utilizzati sui motori di ricerca in relazione alle attività descritte dal sito da posizionare.
    Viene fatta un’analisi on line dei concorrenti e delle principali parole chiave utilizzate da loro, infine è utile stilare una lista di parole chiave idonee al posizionamento del sito.
  2. Ottimizzazione delle pagine web. In seguito all’analisi preliminare viene definita la struttura del sito che dovrà risultare idonea ad ottenere dei buoni posizionamenti e sulla base di questa struttura vengono realizzate le pagine web da ottimizzare in conformità alle linee guida espresse dai principali motori di ricerca.
  3. link popularity. Per ottenere dei buoni posizionamenti nelle SERP è indispensabile ottenere dei link da siti esterni.Si può raggiungere l’obiettivo attraverso una strategia di costruzione e reperimento di link che comprenda diversi canali.
    Emissione di rassegne e comunicati stampa attraverso siti dedicati; invio di url del sito a siti correlati all’argomento; invio di documenti ben scritti a siti e blog rilevanti[1] .La caratteristica saliente per una link popularity efficace non dipende dagli strumenti adottati: per poter ispirare le persone a mettere un link bisogna avere dei contenuti interessanti. I migliori link sono comunque quelli reperiti in maniera spontanea.

come posizionare un sito in prima pagina su google

Le evoluzioni degli algoritmi dei grandi motori di ricerca spingono i webmaster a studiare

nuove metodologie per il posizionamento nei motori di ricerca, quali ad esempio strategie

d’immagine e infografiche, ampliando e focalizzando sempre più l’aspetto pratico del

verso i contenuti rispetto alla diffusione globale di un singolo contenuto

come si usava in precedenza. vieni posizionare un sito in prima pagina su google

vieni posizionare un sito in prima pagina su google CLICCA QUI per avere subito la prima consulenza TOTALMENTE GRATUITA

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